Your Institution Should be a Facebook Page not Profile
This is part of the Social Media Guide for Rabbis and Synagogues Your Facebook Page is the storefront of your institution, synagogue, day school, side hustle, and as a result, it needs to be professional, clean looking, and attractive. Facebook Pages are the mechanism in which organizations take space digitally on Facebook. On Instagram, they are called Instagram Business Profiles. On Twitter, you can have a dedicated account for your organization. Let’s assume for the moment that you want your organization to be on social media. The conversation as to why you would want that can be saved for another day. What are the various Facebook entities? A Profile is a person. It has friends and it can be in Groups. A Page is an “storefront”. It can be…